Blog Post

Software Definitions in 2014: Shareware Vs Freeware

Over the years, the definitions for different types of applications have not changed much. What's changing is how many developers are releasing these types of programs to the public. The differences and similarities between the terms can create confusion. But really, both these terms reflect a distribution method more than anything else. What is Freeware? It's a fluid term. Its meaning varies from place to place. However, there are a few things that mark these applications as different from other types of –wares. It's free. It's important to remember there's a distinction between free software and freeware. Free software is…
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Increase Your Software Conversion Rate

Increasing conversion rates is very important. Having a good download volume for a trial or a purchase can help this. There are a lot of things that a person can do if their goal is to significantly increase the profit that comes from selling software. This includes putting money, effort and time into creating quality content or a viable marketing strategy. Although all of this can work, it is much cheaper and safer to do by increasing client conversion rates. Remember that if a piece of software has a 2 percent conversion rate, going to 3 percent is actually a…
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